The catalyst for
AI-enabled organisations.

The story

Every organisation is experimenting with AI. Very few are capturing value. The gap is not technology — it is the speed and quality of decisions.

That is why we start with the decisions and the problems worth solving — not with the technology. Our first step is checking which activity can simply be deleted. Or as we like to say: first mow the lawn, then seed the grass.

The last part is culture. We actively train your people, so AI enhances them rather than replaces them — and we help build and foster an open culture of innovation and change.

CatalystIQ Group exists to be the catalyst: we accelerate innovation and strategic decision-making so organisations and people actually move. Not with hype or inspiration theater, but with intelligence — evidence, discipline, and programs that force clarity.

That's also exactly what the name means. Catalyst is what we do: accelerate. IQ is how we do it: with intelligence.

The group

We are not a one-person consultancy. CatalystIQ Group is a boutique built on a group of specialists with deep experience in AI, technology, consulting, and entrepreneurship — connected through an international network. Whoever your challenge needs, that's who shows up.

From the boardroom of KLM and IKEA to the lecture halls of Utrecht University: we help leadership teams decide where AI creates real value, train their people to work with it, and stop what doesn't prove itself.